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Google Betting Big On The Gaming Market With It Latest Development


Oct-2018 | QY Research Report | Entertainment

Google consoles can try their hands in subscription-based gaming in the market. Now Google is very successful in smartphones, tablets and speaker industries and soon it can compete with Microsoft and Sony in the gaming industry. Going forward, Google is expected to compete with Apple, Nintendo, and Amazon.

According to information, the company is trying to bring its subscription-based gaming through its chrome cast touching device. Also, it is functioning on hardware for this. There is also talk that this device will be hardware similar to that of Android TV and it will stream the games through the Play Store instead of downloading it.

In order to make its considerable place in the market, Google might also roll out with exclusive deals for subscription-based game service. According to the report, Google was going to make 'Yeti' codenamed streaming service project live at the end of last year but later postponed the launch of this project.

Users can now download Android games from their smartphones using Chromecast on their TV. Some reports have also been told that Phil Harrison is heading this project, who has previously worked with Microsoft Xbox, Sony, and Atari.

Factors such as growing inclination over online gaming than traditional device-based games, hosting of gaming tournaments at the global level, and affordable and easy accessibility of the latest games are driving the growth of the global gaming market. Technology players looking ahead to enhance the gaming experience with latest advancement based on augmented reality and virtual reality has taken the game quality to a higher level. Growing Internet penetration around the globe, specifically in developing nations where exposure to games is at adoption stage and figures of gamers are drastically increasing is motivating the growth of the global gaming market. On the other, new players taking part in the innovation is also expected to drive the growth.

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